Cross Channel Consumer Behavior: A Moderate-Mediation Model in Online/Offline Purchasing

Published: 1 July 2018| Version 1 | DOI: 10.17632/48kd9bw6dw.1
Contributors:
SIONARA OKADA,
Rafael Porto

Description

Cross channel consumer behavior data

Files

Institutions

Universidade de Brasilia

Categories

Consumer Behavior

License