Cross Channel Consumer Behavior: A Moderate-Mediation Model in Online/Offline Purchasing
Published: 1 July 2018| Version 1 | DOI: 10.17632/48kd9bw6dw.1
Contributors:
SIONARA OKADA,
Rafael Porto
Description
Cross channel consumer behavior data
Files
Institutions
Universidade de Brasilia
Categories
Consumer Behavior