Instructions: Please rate your degree of agreement with the following items. - Eating meat increases pain and suffering in animals.
1 = Strongly Disagree 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Strongly Agree 7

How often do you generally think about being a vegetarian?
1 = Never
4 = Almost never
5 = Several times a year
6 = Once a month
7 = Once a week
8 = A few times a week
9 = Once a day
10 = Many times each day

Instructions: Please rate the degree of morality of the following items. - Most vegetarians are…
1 = Extremely Immoral 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Extremely Moral 7

1 = Not at All 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Completely 7

1 = Never 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = All the Time 7

1 = Would Not Tell 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Would Definitely Tell 7

What is you biological sex (at birth)? - Selected Choice
1 = Male
2 = Female
3 = Intersex
4 = Other:

1 = White/European American
2 = Black/African American
3 = Native American/American Indian
4 = Asian/South Pacific Islander
5 = Hispanic/Latino/Latina
6 = Arab/Middle Eastern
7 = Central Asian/Indian/Pakistani
8 = Biracial/Multiracial
9 = Other:

How religious are you?
1 = Not Religious 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Very Religious 7

Politically, you are…
1 = Very Conservative 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = Very Liberal 7