Negative Publicity Condition
1 = negative CSR-related
2 = negative CA-related
3 = control

C-C Identification: I am somewhat associated with Ecoworld
1 = strongly disagree
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = strongly agree

attitude: bad - good
1 = bad
9 = good

attitude: unappealing - appealing
1 = unappealing
9 = appealing

attitude: unpleasant - pleasant
1 = unpleasant
9 = pleasant

attitude: unlikable - likable
1 = unlikable
9 = likable

1 = male
2 = female