0 = GER
1 = USA

Buying Motives: durability
-9 = Not answered
1 = not at all important [1]
2 = [2]
3 = [3]
4 = [4]
5 = [5]
6 = [6]
7 = very important [7]

Perceived Betrayal: I feel cheated.
-9 = Not answered
1 = strongly disagree [1]
2 = [2]
3 = [3]
4 = [4]
5 = [5]
6 = [6]
7 = strongly agree [7]

Retaliation: I will encourage friends or relatives NOT to buy cars from VW.
-9 = Not answered
1 = highly unlikely [1]
2 = [2]
3 = [3]
4 = [4]
5 = [5]
6 = [6]
7 = most likely [7]

-9 = Not answered
0 = male
1 = female

Monthly net income
-9 = Not answered
1 = up to 550 USD
2 = 551-1,100 USD
3 = 1,101-1,700 USD
4 = 1,701-2,200 USD
5 = 2,201-3,300 USD
6 = 3,301-4,400 USD
7 = above 4,400 USD
8 = No answer