Country
Buying Motives: durability
Buying Motives: reliability
Buying Motives: safe in accidents
Buying Motives: fun to drive
Buying Motives: sporty
Buying Motives: exciting
Buying Motives: eco friendly
Buying Motives: low on emissions
Buying Motives: manufacturer showed concern for the environment
Perceived Betrayal: I feel cheated.
Perceived Betrayal: I feel betrayed.
Perceived Betrayal: I feel lied to.
VW Disidentification: I feel alienated from VW.
VW Disidentification : I feel detached from VW.
VW Disidentification : I am embarrassed to own a VW.
VW Disidentification : I find VW to be disgraceful.
VW Disidentification : I want people to know that I disagree with how VW behaves.
VW Disidentification : I am ashamed of what goes on at VW.
Retaliation: I will encourage friends or relatives NOT to buy cars from VW.
Retaliation: I will say negative things about VW and its cars to other people.
Retaliation: I will try to punish VW in some way.
Green Consumption Values: It is important to me that the products I use do not harm the environment.
Green Consumption Values: I consider the potential environmental impact of my actions when making many of my decisions.
Green Consumption Values: My purchase habits are affected by my concern for our environment.
Green Consumption Values: I am concerned about wasting the resources of our planet.
Green Consumption Values: I would describe myself as environmentally responsible.
Green Consumption Values: I am willing to be inconvenienced in order to take actions that are more environmentally friendly.
Gender
Age
Monthly net income
Hygiene Factor INDEX
Hedonic Motivation INDEX
Ecological Motivation INDEX
Perceived Betrayal INDEX
Disidentification INDEX
Intention to Retaliate INDEX