ESE1 ability to supervise employees and manage personnel issues.
ESE2 ability to recruit and hire employees.
ESE3 ability to delegate tasks and responsibilities to employees in my business.
ESE4 ability to deal effectively with day-to-day problems and crises.
ESE6 ability to train employees to be efficient and effective.
ESE7 ability to organise and maintain the financial records of my business.
ESE8 ability to manage the financial assets of my business.
ESE9 ability to read and interpret financial statements.
ESE10 ability to estimate customer demand for a new product or service.
ESE11 ability to design an effective promotional campaign for a new product or service.
ESE12 ability to estimate the funds and working capital necessary for my venture.
ESE13 ability to get others to identify with, and believe in my vision and plans for my venture.
ESE14 ability to determine the best price for a new product or service.
ESE15 ability to network - i.e. make contact with and build relationships with others.
ESE16 ability to clearly and concisely explain verbally, and in writing my business idea in everyday terms.
ESE17 ability to persuade individuals and organisations to get involved in my business.
ESE18 ability to design a product or service that will satisfy the target customer's needs and wants.
ESE19 ability to convince customers to adopt the innovation and change their status quo.
ESE20 ability to brainstorm (come up with) a new idea for a product or service.
ESE21 ability to cajole individuals to support my venture when they seem unwilling.
ESE22 ability to identify the need for a new product or service.
V1 high risk high profit
V2 locate to suit preference
V3 help others in need
V4 grow to be large & prof
V5 enjoy lifestyle benefits
V6 solve social problems
V7 prof max above all
V8 help poor peole
V9 person intersts & Hobbies
V10 voluntee to help people
V11 mjor global corp
V12 help undrepriviliged
V13 flexible hours, products
V14 be own boss make decisions
V15 generate high profits