2026-10-16T00:07:02Z https://data.mendeley.com/oai

oai:data.mendeley.com/9kb3djy4r5.2 2026-07-08T20:09:25Z

Nguyen, Hai Ninh Survey dataset on psychological drivers of impulsive buying behavior on social commerce platforms among Vietnamese consumers Mendeley Data This repository contains an anonymized survey dataset on psychological drivers of impulsive buying behavior on social commerce platforms among Vietnamese consumers. The dataset includes 589 valid observations collected through a structured online questionnaire and covers perceived enjoyment, hedonic motivation, stress state, social influence, immediate gratification, perceived social value, fear of missing out, and impulsive buying behavior. The repository also includes the questionnaire, codebook, and informed consent materials. Business Applied Psychology Marketing Mai, Thi Van Lan Dataset doi:10.17632/9kb3djy4r5.2 oai:data.mendeley.com/9kb3djy4r5.2 Creative Commons Attribution 4.0 International http://creativecommons.org/licenses/by/4.0 https://data.mendeley.com/datasets/9kb3djy4r5 2026-07-08T20:09:25Z