2026-10-12T08:13:01Z https://data.mendeley.com/oai

oai:data.mendeley.com/b7w2gkrwwz.1 2021-06-15T19:59:04Z

Ahmad, Shabir Dataset: Vision and Mission Statements Analysis of 100 Best Global Brands Mendeley Data This dataset contains an analysis of the vision and mission statements of 100 Best Global Brands of the year 2020 ranked by Interbrand. The vision and mission statements are analyzed for the desired characteristics and components by employing a content analysis technique. The observations are recorded as binary (1/0), where 1 shows the existence of desired variable in the vision and mission statement and 0 otherwise. The dataset includes a total of 41 variables and 4100 observations. Management Strategic Management Business Administration Emad Al-Shaikh , Mohammad Dataset doi:10.17632/b7w2gkrwwz.1 oai:data.mendeley.com/b7w2gkrwwz.1 Creative Commons Attribution 4.0 International http://creativecommons.org/licenses/by/4.0 https://data.mendeley.com/datasets/b7w2gkrwwz 2021-06-15T19:59:04Z