2026-10-15T15:33:21Z https://data.mendeley.com/oai

oai:data.mendeley.com/mhfkgs7z3c.1 2025-12-04T23:44:42Z

Khulwa, Cinta Attaya Algorithm Awareness and User Motivation as Predictors of TikTok Engagement Among Generation Z in South Jakarta Mendeley Data This dataset contains the data used for the article titled “Algorithm Awareness and User Motivation as Predictors of TikTok Engagement Among Generation Z in South Jakarta.” The study examines how various user motivations, based on the Uses and Gratifications framework and levels of algorithm awareness influence engagement behavior on TikTok among Gen Z users. The dataset includes: • Motivation variables (information seeking, entertainment, social interaction, self-expression) • Engagement behavior indicators (consumption, contribution, creation) • Algorithm awareness scores (measured using the AMCA scale) • Final processed dataset used for statistical analysis (SMART-PLS) All data were collected through an online questionnaire and are shared for transparency, replication, and further academic research on social media engagement and algorithmic literacy. Communication Luthfia, Amia Aras, Muhammad Dataset doi:10.17632/mhfkgs7z3c.1 oai:data.mendeley.com/mhfkgs7z3c.1 Creative Commons Attribution 4.0 International http://creativecommons.org/licenses/by/4.0 https://data.mendeley.com/datasets/mhfkgs7z3c 2025-12-04T23:44:42Z