2026-10-15T08:29:22Z https://data.mendeley.com/oai

oai:data.mendeley.com/mrfzrkyt5w.1 2026-09-11T00:09:36Z

Leyva-Hernández, Sandra Nelly Local agri-food products purchase intention in Baja California, Mexico Mendeley Data A structured questionnaire was used for data collection, comprising two sections: one covering sociodemographic data and the other addressing latent variables. Sociodemographic variables included the respondents' age, education level, and gender. The latent variables were attitude, subjective norms, perceived behavioral control, purchase intention, and identity. A 7-point Likert scale—ranging from 1 (strongly disagree) to 7 (strongly agree)—was used for all variables. A non-probability purposive sampling method was employed in Baja California, Mexico, collecting 550 data points. The following criteria were applied for sample selection: 1) being over 18 years of age, 2) residing in Baja California, Mexico, and 3) having previously consumed local agri-food products. Consumption Multivariate Quantitative Analysis Consumer Economics Hernández-Arzaba, Juan Cristóbal Muñoz-Madrid, Alba Rocío Dataset doi:10.17632/mrfzrkyt5w.1 oai:data.mendeley.com/mrfzrkyt5w.1 Creative Commons Attribution 4.0 International http://creativecommons.org/licenses/by/4.0 https://data.mendeley.com/datasets/mrfzrkyt5w 2026-09-11T00:09:36Z