2026-10-14T15:42:49Z https://data.mendeley.com/oai

oai:data.mendeley.com/rf8njr7g92.4 2023-03-16T08:51:25Z

Braca, Annye Understanding Consumer Response to Marketing Communications: Personality Traits, Demographics, and Dysfunctional Attitudes Survey Dataset Mendeley Data The dataset was designed to gather information about individuals such as demographics, personality traits, dysfunctional attitudes, and their responses to statements containing an embedded persuasion technique. The statements contained core messages such as the promotion of higher education courses. Social Psychology Marketing Consumer Attitude Five-Factor Model of Personality Dondio, Pierpaolo Dataset doi:10.17632/rf8njr7g92.4 oai:data.mendeley.com/rf8njr7g92.4 Creative Commons Attribution 4.0 International http://creativecommons.org/licenses/by/4.0 https://data.mendeley.com/datasets/rf8njr7g92 2023-03-16T08:51:25Z