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                <identifier>oai:data.mendeley.com/s35s6bjs2n.2</identifier>
                <datestamp>2026-06-15T19:26:28Z</datestamp>
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            <metadata><oai_dc:dc xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
    <dc:creator id="https://orcid.org/0000-0003-0795-4248">andika, andika</dc:creator>
    <dc:title>Data for: Explaining the Switch to Sustainable Fashion: Extending the Theory of Planned Behavior, published by RAC-Revista de Administração Contemporânea</dc:title>
    <dc:publisher>Mendeley Data</dc:publisher>
    <dc:description>This dataset contains the anonymized survey data used in the article entitled “Explaining the Switch to Sustainable Fashion: Extending the Theory of Planned Behavior,” accepted for publication in RAC-Revista de Administração Contemporânea. The data were collected through a structured questionnaire and used to perform the statistical analyses reported in the article.

The deposited files include the anonymized dataset, the research questionnaire, the codebook/variable description, and the statistical analysis results. The dataset contains respondents’ answers to the measurement items and demographic information used in the study. All personal identifiers have been removed to ensure respondent anonymity and confidentiality.

The data support the examination of consumers’ switching intention and behavior toward sustainable fashion by extending the Theory of Planned Behavior. The variables include the main constructs and measurement items used in the research model, as described in the article.
</dc:description>
    <dc:subject>Social Sciences</dc:subject>
    <dc:subject>Marketing</dc:subject>
    <dc:subject>Sustainability</dc:subject>
    <dc:subject>Consumer Behavior</dc:subject>
    <dc:contributor id="https://orcid.org/0000-0001-8506-6372">Hidayati, Lutfiyah</dc:contributor>
    <dc:contributor id="https://orcid.org/0000-0002-0493-2695">Ika, Siti Rochmah</dc:contributor>
    <dc:contributor id="https://orcid.org/0000-0001-9349-625X">Nur Anisah, Tiara</dc:contributor>
    <dc:type>Dataset</dc:type>
    <dc:identifier>doi:10.17632/s35s6bjs2n.2</dc:identifier>
    <dc:identifier>oai:data.mendeley.com/s35s6bjs2n.2</dc:identifier>
    <dc:rights>Creative Commons Attribution 4.0 International</dc:rights>
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    <dc:relation>https://data.mendeley.com/datasets/s35s6bjs2n</dc:relation>
    <dc:date>2026-06-15T19:26:28Z</dc:date>
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