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    <dc:creator>Ban, Olimpia</dc:creator>
    <dc:title>Generational dynamics in the perception of AI-generated advertising and communication regarding organizational transparency</dc:title>
    <dc:publisher>Mendeley Data</dc:publisher>
    <dc:description>This study surveys 459 consumers across four generational cohorts using partial least squares structural equation modeling with multi-group comparison.</dc:description>
    <dc:subject>Artificial Intelligence</dc:subject>
    <dc:subject>Advertising</dc:subject>
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