2026-10-15T21:08:36Z https://data.mendeley.com/oai

oai:data.mendeley.com/vh63hfbt5g.1 2026-10-12T14:25:56Z

Islam, Md Masudul GenAI Adoption in SME Digital Marketing Survey Dataset Mendeley Data This dataset contains survey responses from 500 participants on Generative Artificial Intelligence (GenAI) adoption in SME-related digital marketing. It covers participant demographics, GenAI usage patterns, perceived usefulness, ease of use, behavioural intention, trust and risk perceptions, ethical and privacy concerns, adoption barriers, and training needs. The dataset supports empirical analysis of technology acceptance and socio-technical factors associated with GenAI use in digital marketing, particularly in the context of a developing economy. Marketing Survey Small Business Management Generative Artificial Intelligence Morshed, Mirza Niaz Dataset doi:10.17632/vh63hfbt5g.1 oai:data.mendeley.com/vh63hfbt5g.1 Attribution Noncommercial 4.0 International https://creativecommons.org/licenses/by-nc/4.0/ https://data.mendeley.com/datasets/vh63hfbt5g 2026-10-12T14:25:56Z