2026-10-15T17:14:55Z https://data.mendeley.com/oai

oai:data.mendeley.com/w58vwsjt9m.1 2025-06-09T07:50:59Z

Suprapto, Adi Teguh Understanding Generation Z’s Shopping Interest on E-Commerce Tokped Mendeley Data This dataset contains anonymized survey responses from 150 Generation Z Tokopedia users (aged 12-27) in Bekasi, Indonesia, examining factors influencing e-commerce shopping behavior. The structured data includes Likert-scale measurements (1-5) of shopping interest (dependent variable), perceived usefulness (α=0.82), trust (α=0.79), user interface (α=0.88), and ease of use (α=0.71), along with demographic variables (age, gender, shopping frequency). Collected via Google Forms using purposive sampling (active users with ≥1 purchase in 6 months), the dataset features 15 variables per respondent with <5% missing data (mean-imputed), stored in CSV/SPSS formats. Data Analysis Yulianto, Kevin Kendrick, Kendrick Dataset doi:10.17632/w58vwsjt9m.1 oai:data.mendeley.com/w58vwsjt9m.1 Creative Commons Attribution 4.0 International http://creativecommons.org/licenses/by/4.0 https://data.mendeley.com/datasets/w58vwsjt9m 2025-06-09T07:50:59Z