Virtual Worlds Survey Data

Description

Results of a survey of 157 young online gamers

Steps to reproduce

The survey data were collected during the second semester of 2025 through an online questionnaire administered via Google Forms. The instrument consisted of seven structured, multiple-choice questions designed to assess user preferences, interaction behaviors, and purchase intentions related to luxury fashion items in immersive platforms. The survey targeted young users aged 18 to 24 who identified as active users of immersive environments such as Roblox and Fortnite. A non-probabilistic convenience sampling approach was employed, and the questionnaire was distributed through academic events and social media channels. Prior to data collection, a pilot test was conducted with 15 participants from the target population to ensure clarity and validity of the instrument. A total of 157 valid responses were obtained and included in the dataset. All responses were collected anonymously, and no personally identifiable information was recorded, ensuring compliance with ethical research standards.

Categories

Funders

• Fundación Universitaria Los Libertadores

  Grant ID: CCO-01-24

Licence