The Believability of Ad Claims

Published: 11 October 2023| Version 1 | DOI: 10.17632/2c7fthsdp9.1

Contributors:

George Balabanis, Carmen Lopez, Nikoletta Theofania Siamagka

Description

data from the article "The Believability of Ad Claims: Exploring Connections Between Product, Country of Origin, and Credibility"

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Institutions

University of Southampton
City University
Aristotle University of Thessaloniki

Categories

Consumer Marketing

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