Fine Dining Choice Descrete Choice Experiment
Published: 20 November 2024| Version 2 | DOI: 10.17632/2cnv329v9w.2
Contributors:
Senthilkumaran Piramanayagam, Description
A quantitative research approach–choice-based conjoint analysis–was adopted to assess consumer preferences. Data were collected from 492 respondents and attributes such as food quality, service quality, price, online reviews, ambience, location, quality of ingredients, menu style, and restaurant type were analysed. The analysis was conducted using a full-factorial discrete choice experiment (DCE) on an online platform.
Files
Steps to reproduce
The first 50 cases of data are given. The full data will be shared upon request and its subsequent approval by the IEC, MAHE, Manipal, India.
Institutions
Manipal Academy of Higher Education
Categories
Consumer, Conjoint Analysis