JMTP communal utilitarian

Published: 14 July 2022| Version 1 | DOI: 10.17632/2hbbry29m2.1
Contributor:
Terence Motsi

Description

Data for a brand transgression study. The transgression described is a scandal involving 2 banks involved in a fake accounts scandal. I hypothesized that the larger brand will be forgiven more than a smaller brand after a brand transgression. The data is collected from Amazon MTurk.

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Consumer Marketing

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