E-commerce data for America
Published: 17 August 2022| Version 1 | DOI: 10.17632/2mjjzxt7xm.1
Contributors:
Lloyd George Banda, Description
The data attached was used to conduct a study titled "E-commerce: An Arrangement of Convenience or a Convenience of Arrangement for Household Consumption in the United States." The study used eCommerce as an indicator of marketing that can be key to increasing real household consumption expenditure. As per a priori expectation, empirical findings revealed a positive and statistically significant relationship between eCommerce and real household consumption in the United States.
Files
Institutions
University of Leicester
Categories
Business-to-Business, e-Commerce Marketing