E-commerce data for America

Published: 17 August 2022| Version 1 | DOI: 10.17632/2mjjzxt7xm.1
Contributors:
Lloyd George Banda,

Description

The data attached was used to conduct a study titled "E-commerce: An Arrangement of Convenience or a Convenience of Arrangement for Household Consumption in the United States." The study used eCommerce as an indicator of marketing that can be key to increasing real household consumption expenditure. As per a priori expectation, empirical findings revealed a positive and statistically significant relationship between eCommerce and real household consumption in the United States.

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Institutions

University of Leicester

Categories

Business-to-Business, e-Commerce Marketing

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