Dataset "Co-creation of value and customer experience". Sustainability
Published: 20 September 2021| Version 1 | DOI: 10.17632/2p9kgwvc9t.1
This research seeks to provide a deeper understanding of the personal characteristics that influence the value co-creation process, and following [8,9], knowledge, creativity, and connectivity are proposed as antecedents of value co-creation. The research questions addressed are: What effect does value co-creation have on the customer experience? What are the customer-owned resources that motivate the co-creation of value?
Colegio de Estudios Superiores de Administracion
Marketing, Consumer Behavior, Emerging Market