significance of social media communication

Published: 7 August 2023| Version 1 | DOI: 10.17632/2s47yznh4k.1
sunita Kumar


According to the statistical findings from the sample study, following brands on social networking websites or online blogs and using these platforms for daily engagement with others have a significant impact on consumers' intentions to make a purchase. Additionally, consumers who read user comments and reviews on social networking sites and blogs before making a purchase appear to have a purpose for doing so. In a way, their increased use of social media and frequent tweeting have obliged them to keep themselves informed about the most recent developments in a particular brand's product


Steps to reproduce

The design of the research survey questionnaire for the current study was based on literature reviews. A convenience sampling method was used. In the present study, a total of 15 Likert-based questions were designed, asking the respondents to rank their importance of agreement on a scale of 1 to 5, with ‘1 Strongly Disagree’ and ‘5 as Strongly Agree’. For the purpose of collecting data, a total of 403 respondents from Bangalore City were randomly selected and were administered a structured online questionnaire.


Christ University


Social Media Marketing