The Impact of Social Media Influencers on Beauty Products Consumption

Published: 05-03-2020| Version 1 | DOI: 10.17632/2tvp4j5t2y.1
Jane Gao


It is the result of the questionnaires at the very beginning. The valid sample size is 200. Reliability: Cronbach α coefficient ranges from 0.7 to 0.9. Validity: KMO= 0.757. Common factor variance [CFA]> 0.7; Cumulative variance contribution [CVC] >80%. The convergent and divergent validity are both achieved. SEM & Hierachical regression 14 hypothesis have been proved to be obviously correlationship.