The Impact of Social Media Influencers on Beauty Products Consumption
It is the result of the questionnaires at the very beginning. The valid sample size is 200. Reliability: Cronbach α coefficient ranges from 0.7 to 0.9. Validity: KMO= 0.757. Common factor variance [CFA]＞ 0.7; Cumulative variance contribution [CVC] ＞80%. The convergent and divergent validity are both achieved. SEM & Hierachical regression 14 hypothesis have been proved to be obviously correlationship.