Data for: Personal values underlying ethnic food choice: means-end evidence for Japanese food

Name: Data for: Personal values underlying ethnic food choice: means-end evidence for Japanese food
Creator: Yeong Sheng Tey
Published: 2018-01-09T22:27:31.543Z
Keywords: Food Choice

Tey, Yeong Sheng; Brindal, Mark; Terano, Rika; Arsil, Poppy; Liew, Su Yin; Teoh, Chi Teen

doi:10.17632/35fnr6w4y5.1

Data for: Personal values underlying ethnic food choice: means-end evidence for Japanese food

Published: 9 January 2018| Version 1 | DOI: 10.17632/35fnr6w4y5.1

Contributors:

Yeong Sheng Tey, Mark Brindal, Rika Terano, Poppy Arsil, Su Yin Liew, Chi Teen Teoh

Description

This is a dataset of MEC collected using soft laddering technique in the semi structured interview with respect to Japanese food preference of Malaysian consumers.

Data for: Personal values underlying ethnic food choice: means-end evidence for Japanese food

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