From Viewing to Attraction: Cultural Proximity and Perceived Soft-Power Outcomes of Turkish Television Dramas among Bangladeshi Viewers
Description
This dataset contains anonymised survey responses from 302 Bangladeshi current and former viewers of Turkish television dramas. Data were collected through a bilingual Bangla–Turkish online questionnaire between 25 October and 15 November 2025 using targeted convenience and self-selection sampling. The workbook contains 51 analysis-ready variables covering viewing patterns, motivations, platform and genre preferences, cultural similarity, language learning, viewer interaction, tourism interest, and interest in Turkish history and culture. It also includes a detailed codebook, 12 exploratory association tests, and 72 validation checks. Names and identities were not collected, while timestamps and open-text responses were removed. The dataset supports research on Turkish television dramas, cultural proximity, audience reception, and perceived soft-power outcomes in Bangladesh.
Files
Institutions
- Comilla UniversityChittagong, Comilla