Data for: Effectiveness Evaluation of Online Advertisements with a Two- stage Method Based on Gaussian Filter and Decision Tree

Name: Data for: Effectiveness Evaluation of Online Advertisements with a Two- stage Method Based on Gaussian Filter and Decision Tree
Creator: heyong wang
Published: 2021-04-26T20:26:39.790Z
Keywords: Advertising Effectiveness

wang, heyong

doi:10.17632/3hcbt8259f.1

Data for: Effectiveness Evaluation of Online Advertisements with a Two- stage Method Based on Gaussian Filter and Decision Tree

Published: 26 April 2021| Version 1 | DOI: 10.17632/3hcbt8259f.1

Contributor:

heyong wang

Description

14 Datasets used in experiments contain user data of the day of online advertisements from a cross-border e-commerce enterprise from September 1st (9.01) to September 14th (9.14), 2018. Table 3 summarizes the 14 datasets. Each instance of the datasets represents the corresponding online advertisement and is described by 22 attributes.

Data for: Effectiveness Evaluation of Online Advertisements with a Two- stage Method Based on Gaussian Filter and Decision Tree

Description

Files

Categories

Licence