Dataset on visitor satisfaction of service quality of tea plantation tourist attractions: A field survey in East Java Province, Indonesia
The data in this article was obtained from field surveys and through online questionnaires to obtain perception values and expectation values from visitors in tea plantations to assess the level of visitor satisfaction with the quality of tea plantation services. In this survey we researchers obtained 98 respondents. The category of respondents is people who have visited the tea plantation tourist attractions once. The data of this article can be presented to review management knowledge, problem solving and to reveal new insights from survey results.
Steps to reproduce
This survey includes 98 respondents who have visited the tea plantation attractions. The survey is a structured questionnaire compiled with 21 statements covering the dimensions of SERVQUAL. There are two categories of service quality assessment, namely visitor perceptions and expectations. The collected data is then carried out statistic testing, namely validity and reliability tests. A validity test is used to find out the extent to which a measurement is appropriate in measuring something to be measured. The validity test aims to see the accuracy of the questionnaires distributed. Reliability tests are used to determine the extent to which measurements can be trusted due to stability or consistency. If the data shows that it is valid and reliable, data processing is carried out to analyze the level of satisfaction and provide recommendations for proposed improvements in service quality. in data analysis using Service Quality (SERVQUAL) and IPA. SERVQUAL to find out the level of visitor satisfaction and IPA to provide recommendations for improvements to the quality of service of tea plantation tourist attractions.