Breakfast Choice Intention Dataset of Gen Z in Guangzhou & Shanghai, China

Description

This dataset contains anonymized survey data on breakfast choice intention among Gen Z consumers in Guangzhou & Shanghai, China. The variables cover morning constraints, perceived negative affect, value evaluation, breakfast-option adoption intention, and basic respondent characteristics.

Steps to reproduce

Data were collected using a structured questionnaire survey among Gen Z respondents in Guangzhou & Shanghai, China. A total of 1949 valid responses were retained after screening and cleaning.

Institutions

• Guangdong University Of Finances and Economics

  Guangdong, Guangzhou

Categories

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