Fruupy Market Research Business Project

Published: 29 October 2025| Version 1 | DOI: 10.17632/42b7yrzznh.1
Contributors:
Razzi Rahmawan, Dhammananda Pangestu, Aliya Madaniya, Juan Lala, Petrina Pratikno, Callista Maylia

Description

This data set presents a summarized findings from a questionnaire targeting consumers aged 17-25, focusing on their purchasing behaviour, preferences and awareness related to a fresh cut fruit product. To collect the data we use a qualitative method by interviewing around 17 respondents. The study aims to understand consumption habits, budget constraints, and potential marketing opportunities for a business targeting students and young adults.

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Institutions

  • Bina Nusantara University

Categories

Marketing Research, Purchasing, Food Marketing, Marketing Models in Food Marketing, Consumer Marketing, Food Advertising

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