Health care social support, emotions & behavioural intentions

Published: 26 March 2021| Version 1 | DOI: 10.17632/435fgvd57s.1
Aruna Mesquita e Noronha


The research hypothesises positive relationships between perceived social support and social support satisfaction, negative relationships between perceived social support and post-consumption emotions, positive relationship between social support satisfaction and consumer behavioural intentions, negative relationship between post-consumption emotions and consumer behavioural intentions. Quantitative data was gathered from 630 patients of various hospitals through pre-designed questionnaires using a5-point Likert-type scale. The data was analysed through Structural Equations Modelling (AMOS 18). 4 out of the 8 hypothesis were supported and the study concludes that ‘social support satisfaction’ should be viewed as a strong predictor of positive consumer behavioural intentions of repeat visits, customer recommendation and cooperation with treatment procedures in the health care service industry.


Steps to reproduce

Data set was created using MS-Excel and exported to SEM by AMOS version 18


Goa University


Consumer Behavior, Health Care, Social Support, Consumer Emotion