Exploring factors influencing the impulse buying behavior of Vietnamese students on TikTok Shop

Name: Exploring factors influencing the impulse buying behavior of Vietnamese students on TikTok Shop
Creator: Huan Phan
Published: 2024-08-01T10:11:48.999Z
Keywords: Impulse Buying, Behavioral e-Commerce, Student Behavior

Phan, Huan; Nguyen, Duy

doi:10.17632/46bxcjgws4.1

Exploring factors influencing the impulse buying behavior of Vietnamese students on TikTok Shop

Published: 1 August 2024| Version 1 | DOI: 10.17632/46bxcjgws4.1

Contributors:

Huan Phan, Duy Nguyen

Description

The data collection process was conducted from January 2024 to March 2024 through an online questionnaire and resulting in 361 valid responses from 10 provinces and cities in the Mekong Delta. This dataset could be valuable for enterprises operating on TikTok Shop or those planning to join the platform by providing insights into consumer behavior. Furthermore, it facilitates broader comparative studies across different regions or shopping platforms.

Exploring factors influencing the impulse buying behavior of Vietnamese students on TikTok Shop

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