Excel Calculations & Tabular Data for the article titled "Measuring Customer Lifetime Value: Application of Analytic Hierarchy Process in determining Relative Weights of ‘LRFM’"

Published: 2 July 2021| Version 4 | DOI: 10.17632/48ngxh788s.4
Contributor:
Saurabh Pradhan

Description

Excel calculations & tabular data for the article titled "Measuring Customer Lifetime Value: Application of Analytic Hierarchy Process in determining Relative Weights of ‘LRFM’"

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Institutions

Birla Institute of Management Technology

Categories

Apparel Industry

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