Virtual and human influencer data

Published: 11 October 2024| Version 1 | DOI: 10.17632/49mxf7292c.1
Contributor:
Yahan Xiong

Description

Can virtual influencers replace human influencers? --Tests based on content characteristics and product type This is all the raw data covered in above thesis, including the pretest data as well as the data used in Study 1 and Study 2

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Institutions

Jiujiang University

Categories

Management, Marketing

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