Data Set of Corporate Image in The Hospitality Industry East Java, Indonesia

Published: 25 February 2021| Version 1 | DOI: 10.17632/49ybbhhkpm.1
Boge Triatmanto,


The hypothesis built in the study wants to prove that the functional corporate image and corporate psychological image are able to measure the company's image in the hotel hospitality industry. This type of research is quantitative research. The questionnaire was used as a research instrument to collect data, and apply a Likert scale with a choice of five being strongly agreed; four is agreeing, three is neutral, two is disagreeing, and one is strongly disagreeing. Research respondents are managers who work in star-rated hotels in East Java. The number of managers is 621 managers. Samples were selected as many as 232 managers. The average research sample was 38.16%. This figure is still in the relevant category in determining the research sample. Data analysis techniques using CFA analysis and description. Before a CFA analysis is carried out, an exploratory factor (EFA) analysis is first carried out, to classify indicators that are variable dimensions (Frane & Hill, 1976). CFA analysis to ensure that the selected indicator can reflect the measured variable. To assess the level of understanding using factor loading figures. Description analysis is used to determine the respondents' perceptions of each measurement. Researchers used the SPSS and Amos programs to conduct data analysis.



Universitas Merdeka Malang Fakultas Ekonomi dan Bisnis, Banks County


Hospitality Management, Database Marketing