Green Word of Mouth - Green Trust - Green Perceived Value -Green Satisfaction - Green Purchase Intention

Published: 9 November 2022| Version 1 | DOI: 10.17632/4m6t8c63k8.1
Manuel Luis Lodeiros,


The dataset includes data collected in Peru about consumer behaviour in a green market context. Moreover, the variable analysed are green perceived value, green trust, green word of mouth, green satisfaction and green purchase intention. The constructs were coded. Green perceived value (GPV) and three items. Green trust (GT) and four items. Green satisfaction (GS) and three items. Green word of mouth (GW) and four items. Finally, green purchase intention (GPI) and four items.


Steps to reproduce

The dataset is saved as a .csv file. The dataset can be processed and analysed in most of statistical software. The data was coded to develop a structural equation model (SEM). Nevertheless, other statistical analyses can be done.


Universidad Peruana de Ciencias Aplicadas


Consumer Analysis, Customer Loyalty, Consumer Satisfaction, Green Marketing, Business to Business Marketing, Electronic Word of Mouth


Universidad Peruana de Ciencias Aplicadas