Dataset related to the manuscript "Generation Z’s intentions towards sustainable clothing disposal: Extending the Theory of Planned Behavior"

Published: 10 October 2022| Version 1 | DOI: 10.17632/4yxpv7ggjs.1


Research hypotheses are outlined in the manuscript. Findings of the study indicate perceived behavioral control as the most influential determinant of Generation Z clothing customers' intentions to dispose of their used clothing in a sustainable way. This implies that, in order to motivate young clothing customers to dispose of their used clothing in a sustainable way, it is of utmost importance to establish infrastructure which would faciliatate pro-environmental clothing disposal.


Steps to reproduce

Data were collected on a convenience sample of clothing customers in Serbia, by means of web-based structured questionnaire. Covariance matrix relates to Generation Z clothing customers. Structural equation modeling was applied for data processing, using covariance matrix as an input and maximum likelihood as a method of parameter estimation. Anderson and Gerbing's (1988) two-step procedure was followed. i.e. measurement model fit and reliability and validity of latent constructs were examined first, prior to the estimation of hypothesized relationships. SPSS 17 and Amos 16 were used for data processing.


Univerzitet u Beogradu Fakultet organizacionih nauka


Sustainable Consumption, Sustainable Consumer Behavior