IMPACT OF SOCIAL MEDIA IN PROMOTING FOOD PRODUCTS

Published: 31 March 2022| Version 1 | DOI: 10.17632/52dw6mfkg5.1
Contributor:
LENA CANET

Description

Impacts of social media on promoting food products were assessed through survey questions and interviews. Facebook was the most utilized social media platform and good feedback or reviews from clients were used for promotion. Advantages in utilizing social medial includes; broad access, accessible, cost-efficient and trendy. While the disadvantages are the business can easily be imitated, can be easily affected by negative feedbacks and prone to bogus buyers. These findings suggest that social media has a strong impact in promoting food products.

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The researchers used mixed method as the techniques in gathering data, it is composed of survey and interview. The researchers prepared an instrument that is composed of survey and interview and distributed it to social media users through online and in the different areas in Bulacan, Philippines. The researchers searched for different online food products pages and the researchers also asked if the person have social media accounts or platforms in promoting their business. After the respondents approved, the researchers conducted and administrated the survey. Then after answering the research question, the researchers collected it and the results were tallied.  These data become the researchers’ basis in their study. The respondents’ answers in the survey questionnaires and interview were encoded into the data matrix with corresponding codes. The researchers used mean, frequency and percentage in finding out the impact of facebook as social media platform in promoting different food products.

Institutions

Bulacan State University

Categories

Social Media, Social Media Marketing, Role of Media in Social Development

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