AI_Persona_Dataset_Cleaned.csv

Published: 21 April 2026| Version 1 | DOI: 10.17632/55jxgk9vw6.1
Contributor:
Riad Al Chami

Description

An anonymized survey dataset (N = 310) examining managerial reliance on AI-generated consumer personas. The file includes raw Likert-scale measures, computed construct composites, and cleaning/selection indicators used in the reported analyses.

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Categories

Marketing, Consumer Behavior, Decision Support System, Data Analytics, Generative Artificial Intelligence

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