Clothing detergent category data

Published: 09-02-2021| Version 1 | DOI: 10.17632/5bkgk7jzzs.1
Contributor:
Andrew Kamwendo

Description

The data provided was obtained using a questionnaire that required respondents to rank product profiles for clothing detergent products presented in the poster provided. Generic categories of clothing detergents consisting of five product attributes were presented to respondents for ranking in their order of importance. Using conjoint analysis techniques, the relative importance of each attribute was calculated as indicated in the manuscript.

Files

Steps to reproduce

The data was produced using conjoint analysis. Product attribute ratings and rankings were used to develop clothing detergent product categories which were then presented to respondents in the questionnaire provided.