Marketing plan for mass sales insurance or Microinsurance (Retail)

Published: 22 September 2023| Version 1 | DOI: 10.17632/5dcp54n2br.1
Benita Pilar Rodríguez,


Among the main objectives of a mass product is to retain the current clients managed by the company and consolidate new clients that arise in relation to the business units of general insurance, life insurance, health, and mass insurance. . Jointly, it is necessary to expand the client portfolio in order to achieve an increase in participation in related markets and likewise increase policy sales. To achieve this purpose, emphasis must be placed on the integration (both objectives and goals) of the different functional and business areas, to make improvements in the quality of service, operations and improvements in results. In relation to this and the tasks concerning each functional area, the increase in market share will focus on attracting new customers, not neglecting excellence in service to increase sales volume.



Universidad Nacional Pedro Henriquez Urena


Aquatic Plant