Mediated-moderated effects: High and low store image, brand awareness, perceived value  from mini and supermarkets retail stores

Name: Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Creator: Ana Paula Graciola
Published: 2020-04-30T07:05:57.133Z
Keywords: Marketing

Graciola, Ana Paula; De Toni, Deonir; Milan, Gabriel Sperandio; Eberle, Luciene

doi:10.17632/5jyjwhn7b4.1

Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores

Published: 30 April 2020| Version 1 | DOI: 10.17632/5jyjwhn7b4.1

Contributors:

Ana Paula Graciola, Deonir De Toni, Gabriel Sperandio Milan, Luciene Eberle

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This work was supported by the [Coordenação de Aperfeiçoamento de Pessoal de Nível Superior – Brasil (CAPES)] under Grant [Finance Code 001]; and [Conselho Nacional de Desenvolvimento Científico e Tecnológico] under Grant [Chamada MCTIC/CNPq Nº 28/2018 - Universal/Faixa C – number 409643/2018-1] and [Chamada CHAMADA MCTI/CNPQ/MEC/CAPES Nº 22/2014 – Ciências Humanas e Sociais].

Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores

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