Modeling of tourist profiles with decision trees in a world heritage city: the case of Cuenca (Ecuador).

Published: 20 September 2017| Version 1 | DOI: 10.17632/5nthffht2w.1
Freddy Espinoza


This research project proposes the formulation of profiles composed of foreign and national tourists in a world heritage city as a contribution to the strategies of the Association of Accommodation Establishments in the city of Cuenca. A total of 1,293 surveys, gathered during holidays between 2015 and 2016, underwent a statistical analysis of tree decisions and statistical regression using seven variables. As the product of this analysis, two homogeneous clusters were obtained, prior to the regression of a general grouping and two specific profiles. It was concluded that foreign tourists who achieve an identification with the city make it their city of permanent residence.



Universidad de Cuenca


Tourism, Statistics, Culture Heritage