Food Information Data
The figures were based on historical analysis and consumer behavior deductive reasoning to obtain relevant data. Table 1 shows that survey of consumers’ opinions on and degree of confidence in the quality and safety of commercially available food:In 2015, according to a survey on awareness of food quality and safety focussed on urban residents, 87% of consumers responded that they took quality and safety into consideration when buying food, and 78% thought that food that was commercially available was not safe. Table 2 shows that in the context of an increasing number of products accompanied by inadequate information about safety, the likelihood with which consumers choose products irrationally increases, which consequently increases the risk of making a wrong choice. In other words, when fewer products with accurate quality and safety information are available, the risk of wrong consumption choices increases. Conversely, the greater the number of products with accurate information, the higher the proportion of consumers who make the right choices. Table 3 shows that the reasons consumers chose defective products and risked the possible detrimental effects from such choices were as follows: 1) Most consumers are not involved in the production of food under the Commodity Economy and are isolated from product information. 2) The rapid development of production technology and changes in product categories contribute to a lack of knowledge among consumers about the products, leading them to make irrational choices about new products. 3) Consumers are misled by inaccurate information.