Dataset for Green consumption behaviour amongst Malaysian consumers
Published: 18 August 2020| Version 2 | DOI: 10.17632/5tmsftb9dk.2
Contributors:
Noor Aswani Mohd Ghani, , Description
The data consists of 375 samples of data for seven variables related to green consumption behaviour - 1. Demographic information such as age, gender, education level, occupation, ethnicity, marital status, personal income, number of household and work category. 2. Media consumption preference 3. Environmental concern 4. Social influence 5. Perceived behavioural control 6. Consumer innovativeness – Novelty seeking 7. Green consumption behaviour
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Categories
Sustainable Consumption, Green Marketing, Consumerism, Pro-Environmental Behavior