Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival

Published: 22-11-2019| Version 1 | DOI: 10.17632/5zk37djk3h.1
Contributor:
Xinwei Su

Description

This dataset was supplied for the study of "Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival".

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