Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival
Published: 22 November 2019| Version 1 | DOI: 10.17632/5zk37djk3h.1
Contributor:
Xinwei SuDescription
This dataset was supplied for the study of "Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival".
Files
Institutions
City University of Macau, Liming Vocational University
Categories
Social Sciences