Customer Classification with Multi-method Multivariate Techniques: An Application on Beauty Service Industry
Published: 08-01-2021| Version 1 | DOI: 10.17632/6gvy3dfxyh.1
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Description
SPSS file and output file for the Exploratory Factor Analysis, Cluster Analysis and Discriminant Analysis
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Steps to reproduce
Online survey instruments were used to collect the data The data was then analysed in SPSS for the following: 1. Discriptive Analysis 2, Exploratoray Factor Analysis 3. Cluster Analysis 4. Discriminant Analysis