Customer Classification with Multi-method Multivariate Techniques: An Application on Beauty Service Industry

Published: 08-01-2021| Version 1 | DOI: 10.17632/6gvy3dfxyh.1
Contributor:
Tapish Panwar

Description

SPSS file and output file for the Exploratory Factor Analysis, Cluster Analysis and Discriminant Analysis

Files

Steps to reproduce

Online survey instruments were used to collect the data The data was then analysed in SPSS for the following: 1. Discriptive Analysis 2, Exploratoray Factor Analysis 3. Cluster Analysis 4. Discriminant Analysis