Customer Classification with Multi-method Multivariate Techniques: An Application on Beauty Service Industry

Published: 8 January 2021| Version 1 | DOI: 10.17632/6gvy3dfxyh.1
Tapish Panwar


SPSS file and output file for the Exploratory Factor Analysis, Cluster Analysis and Discriminant Analysis


Steps to reproduce

Online survey instruments were used to collect the data The data was then analysed in SPSS for the following: 1. Discriptive Analysis 2, Exploratoray Factor Analysis 3. Cluster Analysis 4. Discriminant Analysis