Survey data on dysfunctional attitudes, personality traits, and agreement with persuasive techniques.

Published: 23 May 2023| Version 5 | DOI: 10.17632/6jpdxs8p2y.5
Annye Braca,


Personality traits, Dysfunctional attitudes, Demographics and responses to statements with embedded persuasion techniques. This dataset is in an excel file


Steps to reproduce

The personality traits of participants were collected based on the Ten Item Personality Inventory (TIPI) ( Gosling et al, 2003). The dysfunctional Attitude Scale (DAS) - Arlene Weissman test (Thirty-five item questions proposed by David Burns) The design of the persuasive statements was based on (Braca and Dondio, 2022) More information for reproducing this survey can be found in the attached report.


Technological University Dublin Tallaght School of Science and Computing


Psychology, Marketing, Machine Learning, Communications Design, Persuasion Promotion, Social Influence, Knowledge, Attitudes and Practices Survey