Data for: An exploration of the celebrity business venture and its appeal to fans and non-fans

Published: 12-12-2019| Version 1 | DOI: 10.17632/6xcmcv9449.1
Contributors:
Yaohua Su,
Tien-Tien Liao,
Cang-Liang Wei,
Weichen Teng

Description

The responses of Taiwanese consumers towards a Taiwan's celebrity brand

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