Affinity of Gen Z and Gen Y towards DTC brands: Role of online Review & Ratings and Recommendation

Published: 4 September 2025| Version 1 | DOI: 10.17632/6zryr247wb.1
Contributors:
, Rashmi Ranjan Panigrahi, PRITI RANJAN SAHOO

Description

Data was collected for the study -Affinity of Gen Z and Gen Y towards DTC brands: Role of online Review & Ratings and Recommendation

Files

Institutions

Symbiosis International University

Categories

Consumer Marketing, Primary Data

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