When Identity Matters More Than Attitude: Extending the Theory of Planned Behavior in Golf Tourism

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This dataset supports the study "When Identity Matters More Than Attitude: Extending the Theory of Planned Behavior in Golf Tourism." The dataset contains anonymized survey responses collected from golf tourists to examine the relationships among social identity, attitude, subjective norms, perceived behavioral control, behavioral intention, and golf tourism behavior. It includes demographic variables, measurement items used in the structural equation model, and the data analyzed to produce the results reported in the manuscript. All personally identifiable information has been removed to ensure participant confidentiality.

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