Data on determinants to use m-commerce among fisher woman retailers in India

Published: 20 December 2018| Version 1 | DOI: 10.17632/7fbn7cdjnv.1
Raghavendra Prabhu


Primary data with a sample size of 383 fisher women across 26 markets in Udupi, Uttara Kannada and Dakshina Kannada districts of Karnataka, who are engaged in fishing practices. The data helps to understand the current practices, adoption, readiness and willingness among fisher women retailers in Coastal Karnataka, India. The data provided in the article will encourage policy makers, administrators and social entrepreneurs for creating awareness, providing training and building business model to enhance the quality of life respectively.